The American Weekly Magazine July 17 1949 Henry Clive Cover Art Outstanding Ads

This issue is filled with great stories and articles that are accompanied by large, dynamic illustrations and beautiful eighth-, quarter-, half- and full-page color advertisements. The magazine closes with a full back-page Literary Guild of America color ad for the bestseller hardcover books: High Towers by Thomas B. Costain, Dinner at Antoine's by Frances Parkinson Keyes, and Prairie Avenue by Arthur Meeker. We've highlighted in great length below the details between the covers.

STORIES AND ARTICLES INCLUDE:

- Heartbreaks of Society by Gene Coughlin, illustrated by Elmor Brown - Pretty Alice Potter yearned for freedom and happiness. She found both, but enjoyed them all too briefly.

- A Bachelor Rules Monte Carlo, no writer credit but illustrated by R. F. Shabelitz - The betting is high on which beauty will grab Ranier III of Monaco, home of broken hearts and purses (as he transitions into his new role as head of Monaco following the death of his grandfather, Prince Louis II the previous May).

OTHER STORIES AND ARTICLES INCLUDE:

- Don't Try to Remodel Your Wife by George Foster, illustrated by William Pachner - It was after Monty MacLevy fell in love that he found his bride did not suit his ideal of what a woman should be.

- Remember Nils Asther? by Don Ryan - The $5,000-a-week Swedish actor who made love to Hollywood's greatest beauties is earning his profession all over again, he says, at $50 a week. Pictured with Greta Garbo.

- Is Cynthia Divorced? by Larry Newman - Florida - Yes, New Jersey - Maybe. Confusion over divergent divorce laws pits not only man against wife but State against State as well.

- The Heiress and the Poor Boy by Paul L. Murphy, illustrated by Kevin Bryan - Their love was the greatest thing in Mary Powers' life and when the artist left her she renounced the world and its ways forever.

- Gerald Isn't Such a Bad Guy by David Camelon - "He just had too much all his life," said the ex-wife of the Detroit lumber heir [Gerald Currier of Currier Lumber Co.].

- Drink Milk and Live Longer by science editor G. B. Lal, illustrated by Dorothea Fox - Milk is essential for youngsters, but experiments now show it is a unique substance for postponing old age.

- The Weird Spell of the Yacht by Jack Stone, illustrated by John Floherty, Jr. - Why does the pleasure craft designed for relaxation enmesh its passengers in all sorts of odd dilemmas - some humorous, some tempestuous, some tragic?

- Trapping the Race Horse Dopers by Dan Parker - The threat of two tests may eventually stop the needling of winners and the feeding of "slow pills" to losers. Racing officials are dismayed with the practice of injecting horses with a special brand of Lightning - to enrich their backs.

- Queens of the Old South by Harnett T. Kane, illustrated by Al Kortner - Aaron Burr's Lost Madeline. When the man who almost became president of the United States tried to mix romance with his twisted plans, he realized, too late, the girl's wisdom in delaying their marriage.

- The Case of the Wayward Wife by Peter Levins, painted by Joseph Brennan - How long did it take to solve the crossword puzzle? The answer to that question solved the murder of Dolly Parker.

- Emily Post - America's First Lady of Manners Solves Your Social Problems.

- Household Almanac by Amy Alden - This issue: Picnic Barbecues.

MOSTLY-UNCREDITED SHORT STORIES AND ARTICLES INCLUDE:

- Walks for a Living - To the driver's surprise, the girl seemed to enjoy trudging through the heavy downpour.

- Corkey's Goodbye - "I'll miss him," the former beauty whispered to the zoo keeper. "But I know he'll be better off with you."

- That Word "Obey" - When the happy young bride promised obedience, she was headed for trouble.

- Bullet-Proof Man - The little man figures he's been shot at at least 4,000 time without suffering so much as a scratch.

- Sly Seamstress - The police were surprised when the burglar turned out to be a good-looking young woman.

- Swapper's Surprise - The man who swapped a second-hand typewriter for a "worthless" painting made about $13,000 on the deal.

- Noble Nonsense - Thousands of "blue-blooded" Frenchmen don't know - or don't care - that their titles are phonies.

- Teen-Age Tempest, Pop Up Your Canteens by Ursula Trow - One canteen party was made a big success by a dress-designing contest in which the boys created gowns for the girls out of newspapers and pins.

- Towel Buying Tips by Doris Denison

FULL-PAGE BLACK/WHITE AND COLOR ADS INCLUDE:

- Colgate - Lux Toilet Soap - Old Golds cigarettes (printed image appears to have been taken from an engraving and begging to be framed!) - These are the Symbols of Your Future - The Miracle of America by Public Policy Committee, the Advertising Council

PART- OR HALF-PAGE BLACK/WHITE AND COLOR ADS (some featuring stars that we're unable to name):

- Joan Crawford for Auto-Lite resister spark plugs - New Pepsodent - Pard, Swift's Dog Food - Keeping regular with lemons - Bromo-Seltzer - Kellogg's Gro-Pup Dog Food - Allen's Foot-Ease - Look Out Below! reminder for farm residents to check stability of steps, ladder rungs, railings - Swirl, the Magic Suds offering free rose pin with purchase - Nabisco Shredded Wheat - Pazo for piles (hemorrhoids) - But Can it be Found in the Bible? - Knights of Columbus - After 35-Serutan (middle age irregularity) - R.D.X. - "Take R.D.X. Tablets before meals to help you curb your appetite for unneeded foods." - Ken-L-Ration dog food - Franco-American Beef Gravy - Betty Crocker Apple Pyequick - Rinso - "It's here a year ahead of time! New 1950 Rinso with Solium" - Shinola White Liquid Shoe Cleaner

This complete 36-page magazine, was printed on the inexpensive newspaper print of old and measures 10-3/4" x 15-3/8". It's in excellent condition but has age-browning framed around the edges of all of the pages. The cover has some tiny black printing dots that, now that you know, you'll notice. The pages are beautifully illustrated and the printing is crisp. In addition to the wonderful cover art and feature story art, we have to mention the outstanding lithograph used in the Old Golds cigarette ad.

Henry (O'Hara) Clive's artwork can be found on many covers of The American Weekly magazine from the 1930s to the 1950s. Published by the Hearst Publishing Co., the magazine served as a Sunday supplement in several top newspapers across the country. This issue was a Sunday supplement to the Chicago Herald-American.

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Item ID: MAG053