Master Editions Antiques & Collectibles
Quality Antiques, Paintings, Jewelry, Collectibles & Memorabilia at the Best Possible Prices
Member since Apr 2010, Profile
The most important person in the world to us has just entered our shop - "YOU - OUR CUSTOMER"
Page 1 of 1
$24 USDLux Soap in Original Box
Home Decor:Accessories:Lux Soap:Lux Detergent:Advertising
Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap. Subsequently it was launched in the US in 1916, and marketed as a laundry soap targeted specifically at 'delicates'. Lever Brothers encouraged women to home launder their clothes without fear of satins and silks being turned yellow by harsh lyes that were often used in soaps at the time. The flake-type soap allowed the manufacturer some leeway from lye because it did not need to be shaped into traditional cake ...| Items 1 - 1 of 1 | Page 1 of 1 |


